Privacy Policy
Last Updated: June 12, 2025
When you utilize the Services, including our Website and mobile applications, on this Website and its subdomains (collectively, the “Website”) to search for, purchase, rent, or sell real estate, or to connect with mortgage lenders or other real estate professionals, you provide us with certain information. This Privacy Policy explains the types of information we collect, how such information is used, and with whom it may be shared, as well as the rights and choices available to you regarding your information. This policy applies to all of our websites and applications that reference or link to this Privacy Policy.
For further information on how we manage personal information and how to exercise your rights, please refer to the United States Regional Privacy Notice.
Terms of Service
This Privacy Policy is governed by the Terms of Service, which include all disclaimers of warranties and limitations of liability. Any terms not explicitly defined in this Privacy Policy shall retain the definitions provided in the Terms of Service.
To review additional terms and conditions applicable to this Privacy Policy, including, without limitation, intellectual property rights, representations and warranties, disclaimers of warranties, limitations of liability, and dispute resolution, please refer to the Terms of Service.
Information Collected
When you use our Services, we collect various types of information from and about you and your device(s). Some of this information directly identifies you (such as your name or email address), while other information is associated with you through your account, profile, or device (for example, the homes you save or your location data).
Certain features of our Services, such as account creation, may require you to provide information about yourself, including your name, email address, and phone number. If you utilize any mortgage-related tools available on our websites or applications, we may request additional sensitive information, such as your income and credit score. Furthermore, any information you voluntarily provide, such as agent reviews or comments submitted via a “request information” form, will also be collected and stored. The sections below provide further details regarding the information we collect in connection with your use of our various Services.
You may also submit information about other individuals through our Services. For instance, if you share a home listing with someone, we may collect that individual’s email address as part of your account information.
Information You Provide
Home Search: We offer a variety of tools to assist you in finding a home to purchase or rent. Any search criteria you provide, such as property type or number of bedrooms, may be saved to personalize and refine your search results according to your preferences.
Additionally, our platform facilitates connections with local real estate agents, property managers, mortgage loan officers, and other real estate professionals. Should you choose to contact any of these individuals through our platform, we may request your name, email address, and phone number in order to facilitate communication and connect you with the appropriate professional.
Information We Collect Automatically
Automatic Information Collection
In addition to the information you provide directly, we automatically collect certain information as you use our Services.
Activity Information
We collect data regarding your interactions with our websites and mobile applications, including your home search history, properties you view, clicks on features, and the time spent on various sections of our websites and apps.
Device Information
We collect information about the devices and browsers you use to access our Services. This includes browser or device type and settings, operating system, unique identifiers (such as device ID), and the version of the app you are using. We also gather data regarding device and browser interactions with our Services, including IP address, crash reports, system activity, and timestamps. Certain device data, such as mobile device model or language settings, can be controlled through your device’s privacy and security settings.
Location Information
If you enable location services on your mobile device, we may collect device location data to provide location-based information and services, such as nearby homes and real estate professionals. You may disable location services on your device to prevent this collection. We may also collect location information via your browser, which can be disabled through your browser settings.
Cookies and Other Tracking Technologies
We may employ various technologies, including cookies, pixel tags, web beacons, and similar tools, to collect information on how you access and use our websites and applications, and to enhance your experience. Cookies may help us understand site usage, improve content and offerings, personalize your experience, track trends, save preferences, and store information for future retrieval, such as saved homes. Approved partners may also collect data through their own cookies or similar tools for advertising and measurement purposes.
Advertising
We use remarketing services to display advertisements on third-party websites (including Google, Facebook, and others) to previous visitors who have not completed certain actions on our website, such as submitting a contact form. This may include advertisements on search result pages or sites within the Google Display Network. Third-party vendors, including Google, use cookies to deliver ads based on prior website visits. Data collected will be used in accordance with this Privacy Policy and the applicable third-party privacy policies. You may manage your advertising preferences through Google, Facebook, and other vendors’ ad settings, or opt out of interest-based advertising entirely via cookie settings or browser plugins.
Permitted Use of Personal Information
This Website utilizes your Personal Information to provide products and services, including fulfilling your requests and personalizing our offerings to better meet your needs. Your Personal Information is also used to support our business operations, including fraud prevention, marketing, and legal compliance. To achieve these purposes, we may combine Personal and non-Personal Information collected online and offline, including information obtained from third-party sources. Personal and non-Personal Information may be used for the following purposes:
Fulfillment of Requests: To fulfill your requests for products and services and to communicate with you regarding those requests.
Understanding Customer Behavior: To gain insights into customer behavior, improve marketing and advertising strategies, and optimize the distribution of our products and services.
Protection: To maintain the security and integrity of our websites, mobile applications, and business operations.
Legal Compliance: To comply with applicable legal or regulatory obligations.
Promotional Messaging and Advertising: With your consent, we may use your contact information to recommend products and services, send marketing communications such as newsletters, announcements, special offers, or notify you about upcoming events. You may opt out of receiving such communications at any time by following the unsubscribe instructions included in each message.
Providing and Improving Our Services: We use your information to deliver and enhance our Services, including returning search results during your property searches and troubleshooting issues to improve your experience. Contact information you provide, such as your email address or phone number, may be used to communicate regarding issues with our site or your account, or to provide information about our Services, promotions, news, and other updates that may be of interest to you.
Connecting You with Real Estate Professionals: Upon your request, we use your information to connect you with real estate professionals, ensuring you are matched with the professional best suited to assist you.
Other Uses: We also utilize your data to detect, investigate, and prevent fraudulent or illegal activities, enforce our Terms of Service and other agreements, and protect the rights and property of Realistar, its customers, and others.
Sharing Your Information
Your Personal Information will not be shared with third parties for marketing or promotional purposes without your explicit consent. Mobile phone numbers are never shared with third parties or affiliates for marketing or promotional purposes. Sharing information with subcontractors or service providers for support purposes, such as customer service, is permitted.
Information You Request Us to Share
We share information when you expressly request it. For example, if you contact a real estate agent, mortgage lender, property manager, or other real estate professional through our platform, we will provide them with the information you submit via a “request information” form or other inquiry forms.
Service Providers and Business Partners
We may provide information to service providers engaged to assist in operating our business. These service providers are authorized to use the information solely to perform the services we have retained them to provide. Similarly, when partnering with other businesses to offer products or services, we may share information with those partners only to the extent necessary to deliver those products or services.
Legal and Compliance Transfers
We may disclose information to comply with applicable legal or regulatory requirements, including responding to subpoenas or other lawful governmental requests. Disclosure in such instances will be limited to what is necessary to satisfy the legal or regulatory obligation. Where permissible, we will attempt to notify you before sharing your information. Information may also be shared to enforce our legal rights, detect or prevent fraud or security issues, or protect public safety.
Corporate Transactions
In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, personal information held by us may be among the transferred assets. Personal information may also be disclosed to evaluate or facilitate such transactions, including in connection with bankruptcy, liquidation, or similar proceedings.
Public and De-Identified Data
Publicly available information and aggregated or de-identified information may be disclosed or shared without restriction.
AI Tools
We utilize both internally developed and externally hosted software, platforms, and applications that employ data analysis, learning, reasoning, problem-solving, perception, prediction, planning, or other cognitive functions to augment or replicate human intelligence (collectively, “AI Tools”). Examples include machine learning, deep learning, computer vision, natural language processing, robotics, virtual agents, chatbots, and other emerging technologies. Personal data may be shared with AI Tools listed in our sub-processor documentation. Additionally, information that does not personally identify you may be shared for AI Tool usage.
List of Sub-Processors
As of the effective date of this agreement, we engage the following sub-processors who may have access to or process Personal Data:
Sub-processor (Entity Name)
Amazon Web Services (AWS)
Google Cloud Platform (GCP)
OpenAI
Vonage
Bandwidth
Lob
MailParser
Twilio
Home Junction / Attom Data
Service Provider's Location
USA
USA
USA
USA
USA
USA
USA
USA
USA
Provided Service
Service and Platform as a Service
Natural Language Understanding
Generative AI
Cloud Communication Service Provider
Communication Platform
Direct mail and postal service provider
Mail Parsing Service
Cloud Communication Service Provider
Listing Data Analysis
Your opt in/opt out choices
By providing your phone number, you consent to receive SMS messages from us. Standard message and data rates may apply, and message frequency may vary based on your interactions with our Services. You may opt in or opt out of certain uses of your Personal Information. For instance, you may choose whether to receive email or text communications from us.
Your Personal Information will not be shared with third-party service providers without your consent. You may opt out of marketing emails by following the “opt out” or “unsubscribe” link included in the emails you receive. You may opt out of marketing text messages at any time by replying ‘STOP’ or by submitting a request to [email protected]. To opt out of sharing your information with our AI Tools, please submit a request via email to [email protected].
Please note that even if you opt out of receiving promotional communications, we may still contact you regarding your relationship with us, your activities, transactions, or other communications necessary to provide our Services.
Data Security
We implement reasonable physical, technical, and administrative safeguards to help prevent unauthorized access, maintain the security of, and ensure proper use of the Personal Information you provide or that we collect through our Services. While these measures are designed to protect the confidentiality of your Personal Information, we cannot and do not warrant or guarantee its absolute security.
To help protect your information during transmission, we use Secure Sockets Layer (SSL) technology, which encrypts the data you enter. To benefit from this protection, you must use an SSL-enabled browser. You are responsible for safeguarding your password, computer, and mobile devices against unauthorized access. Always sign off when using a shared device, update your passwords regularly using a combination of letters and numbers, and ensure that you use a secure web browser.
If you create an account on our Website, you are solely responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices. You accept full responsibility for all activities that occur under your account or password and agree to notify us immediately of any unauthorized use of your account or password, or any other security breach.
This Website is operated in the United States, and the information we collect is primarily governed by U.S. law. Where applicable, we comply with the privacy laws of other jurisdictions. By accessing or using our Services or providing information to us, you acknowledge and agree that your information may be processed and stored in the United States, where your rights and protections may differ from those afforded under your local laws.
If you are located in Canada, this section applies to you
We may process your Personal Information when you have provided explicit consent for a specific purpose, or where your consent may be reasonably inferred (implied consent). You have the right to withdraw your consent at any time.
In certain exceptional circumstances, applicable law may permit us to process your information without your consent, including but not limited to the following situations:
When collection is clearly in the individual’s interest and obtaining consent is not feasible in a timely manner.
For investigations, fraud detection, and prevention purposes.
In connection with business transactions, provided applicable legal conditions are satisfied.
When contained in a witness statement and necessary to assess, process, or settle an insurance claim.
For identifying injured, ill, or deceased persons and communicating with their next of kin.
When there are reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse.
When obtaining consent would reasonably be expected to compromise the availability or accuracy of the information, and collection is necessary for purposes related to investigating a breach of agreement or violation of Canadian federal or provincial law.
When disclosure is required to comply with a subpoena, warrant, court order, or rules of the court pertaining to the production of records.
When the information is produced by an individual in the course of their employment, business, or profession, and the collection is consistent with the purpose for which it was produced.
When the collection is solely for journalistic, artistic, or literary purposes.
When the information is publicly available and specifically designated as such by applicable regulations.
Children's Online Privacy Protection Act
We comply with the requirements of the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from individuals under the age of thirteen (13). Our website, products, and services are intended solely for individuals who are at least thirteen (13) years of age or older.
In the event that we become aware that we have inadvertently collected personal information from a child under the age of thirteen (13), we will promptly delete such information. If you believe that we may have collected or possess personal information from or about a child under the age of thirteen (13), please contact us at [email protected].
CAN-SPAM Act
The CAN-SPAM Act is a federal law that establishes requirements for the sending of commercial email messages, grants recipients the right to opt out of receiving such communications, and prescribes penalties for noncompliance.
In accordance with the CAN-SPAM Act, we adhere to the following practice:
If at any time you wish to unsubscribe from receiving future email communications from us, you may submit a request by emailing [email protected], and we will promptly remove you from all non-essential email correspondence.
Contact us
If you have any questions or comments about this Privacy Policy, or if you would like to review, delete, or update information we have about you or your preferences, you can contact us with the following information:
511 Main Street, Groveport, Ohio, 43125, USA
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